Privacy

Last updated: 19 June 2025

At Light Follows Behaviour, we are committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, and store your personal information when you visit our website.

1. Who we are
Light Follows Behaviour is a UK-based design and research studio. Our website address is: https://lightfollowsbehaviour.com

2. Information we collect
We only collect personal information that you voluntarily provide to us via our contact form. This may include:

Your name

Your email address

Your message or enquiry

We do not use cookies or third-party tracking tools.

3. Website analytics
We use GoatCounter to help understand general trends and how people use our website. GoatCounter is a privacy-friendly analytics tool that does not use cookies or store personally identifiable information. For more information, see GoatCounter's privacy policy.

4. How we use your information
We use the information you provide via the contact form to:

Respond to your enquiries

Communicate with you directly about your request

We do not share your information with third parties unless required by law.

5. Data storage
Your data is stored securely and only for as long as necessary to respond to your enquiry or maintain an ongoing conversation. You can request for your data to be deleted at any time by contacting us.

6. Your rights
You have the right to:

Access the personal data we hold about you

Request that we correct or delete your data

Withdraw your consent at any time

To exercise any of these rights, please email us at: info@lightfollowsbehaviour.com

7. Changes to this policy
We may update this Privacy Policy occasionally. When we do, we will update the date at the top of this page.